What is PR all about? We asked Michaila Byrne, who spent a few days last week in the Orchard as an IoD KPMG Management Shadow, in order to gain an insight into what working in PR is like…
What is PR all about? My time in a PR consultancy has led me to the conclusion that PR is in some ways an art; knowing what people want to see and making this a reality.
We regularly take local students on for a week or so work experience in Orchard HQ. We usually find that PR is something they are interested in, but not quite aware of exactly what it is PR means doing every day. Naomi Denziloe spent last week in the office getting a flavour of what life as an account executive might be like.
Orchard has been taking part in the IoD Management Shadowing Scheme (sponsored by KPMG) and for a few days this week we have had Laura Butler in the office with us. Laura is really keen to get into PR and plans to study it at degree level after she finishes studying at The Grammar School next year – so she seemed like the ideal candidate to come along to Orchard and see what a manager does here. She will write a report and give a presentation on her experience later in the year, but for a sneak preview – we asked what she thought of her short time here…
The end is nigh for my time at Orchard PR and I can safely say I have thoroughly enjoyed myself and learnt a great deal about the industry I hope to become part of one day.
My few days here have really surprised me as this is certainly not your average 9-5 desk job. It was good to see early on that PR would not just be about being in an office when straight away, before I’d even had the chance to take my jacket off, I was off to the Guernsey Press to get a real understanding of how working with the media and PR go hand in hand and are key in this industry.
Today we have a guest blogger: Jacob Cherry, a student from Durham University, who has spent the last week at Orchard HQ on a work experience placement – we asked him to blog about his first experiences of life in PR…
My week at Orchard PR surprised me. I was expecting five days in an office, sat at a desk, staring at a computer screen. In fact, I spent comparatively little time at my desk because of the very hands-on approach to PR adopted by Orchard’s staff; they are constantly liaising with the media and orchestrating effective public relations opportunities for their clients. I have gotten through a record amount of petrol this week!
Guest blog time – Emilia Stenner spent last week with us at Orchard Towers on work experience. Before she left she jotted down a few thoughts about life at a busy Channel Islands PR agency…
This week we have a guest blogger – Harriet Black – who has been with us on work experience. Here, she fills us in on her experience of a real PR agency.
I’ve had a reality check.