Despite its unfortunate associations with the Mayan calendar, at Orchard we are really looking forward to 2012. It looks set to be another year of innovation in our fast moving sector, with on-line PR where most of the real progress will be made. The team at Orchard have made some predictions, resolutions and observations about what they think the next year will hold for us.
Steve: 2012 will be a year when marketing budgets face a further squeeze as corporate belts are tightened further; we’ll have to work even harder to demonstrate the value that good PR delivered by professional practitioners can add in difficult economic times.
Harry: I’m looking forward to studying towards my CIPR Diploma in 2012. I’ll be dusting off my PR books and getting in the swing of writing essays again!
Brooke: Next year I am looking forward to some more fab events launching some new brands (shhhh can’t tell you about them yet!) into Guernsey and Guernsey Festival is going to rock, I just know it is going to feature in my PR highlights for 2012. Oh did I mention I am getting married… I think my wedding is going to be a pretty big personal PR event for me!!
Pieter: I am looking forward to gaining more experience with the team at Orchard, assisting them with a wide variety of tasks and projects and putting my media skills to good use whenever I can.
Chloe: I am desperate to get started on a PR qualification! I am currently about half way to getting a degree with the Open University which I am really enjoying. I’m really looking forward to taking on something industry specific though and building on the knowledge that I have acquired as an account executive.
Emma: I am looking forward to conducting more media and presentation skills training. I think 2012 will also be the year that our clients will really get to grips with how the media has changed. By their nature, professional services firms are not known for being early adopters but the wave of proof demonstrating how useful social media is can no longer be ignored. I am looking forward to helping them get the best out of these new communication channels.
So there you have it – 2012 will be about big events, the wedding of the year, developing new skills and showing clients that PR delivers value for money. We expect it’s going to be a busy year.
Posted by Chris.
