Orchard PR is on the hunt for a new Account Executive. If you can answer YES to any of the following questions…get in touch.
Distinction for ethics study at Orchard PR
We are celebrating staff development again: Orchard account executive Harriet Black has gained the Chartered Institute of Public Relations PR Diploma, receiving a distinction for her main project which focused on ethics in public relations.
Dealing with the media confidently
In the current market where organisations are facing new challenges, complex issues and volatile situations, the ability to reach your target audiences and key stakeholders with positive and controlled messages through the media is essential.
Tune up your social media
Social media, if you believe the hype, is the most important thing you need to focus your business on right now. Just for a nice change, the hype may be justified. Social media can be hugely powerful if harnessed in the right way. Making use of the networks, tools and platforms it provides can be very useful to online PR campaigns and can help win you precious profile and attention within a busy marketplace.
Jumping straight in and getting on with it can seem tempting. None of the tools themselves are that tricky to use, and there are online tutorials aplenty to show you how to design a Facebook page or win new Twitter followers quickly. However the first few steps in social media is also where many people get turned off. If there are no quick wins or no obvious results the feeling is often that they don’t ‘get it’ or more often that it doesn’t ‘get them’ and profiles are allowed to drift into dereliction.
The benefits of studying public relations
We’re big advocates of training and development at Orchard, so today’s post is from Cat, our senior account executive, and her experiences studying for the CIPR’s Advanced Certificate in Public Relations. We also can’t let this opportunity pass by without congratulating Cat on her distinction, a grade that only seven people in the UK achieved on the course this year.
Having graduated from Portsmouth University in summer 2009 with a degree in media studies I had already made peace with the fact that I would probably never end up with a job in the fiercely competitive media industry and that my degree would be the last qualification on my CV.
The Tony Carey Creative Leadership Workshop
Orchard Events is organising the Tony Carey Creative Leadership Workshop on 17 November 2010
The Creative Leadership Workshop is a focused, practical course designed to motivate people and inspire them to unleash their creativity. It will improve your capability to implement new products and processes and will show how creativity can be a real game changer and business winner and not simply a fluffy concept. Delegates will learn skills in leadership, idea generation and evaluation including: