In the current market where organisations are facing new challenges, complex issues and volatile situations, the ability to reach your target audiences and key stakeholders with positive and controlled messages through the media is essential.
Social media, if you believe the hype, is the most important thing you need to focus your business on right now. Just for a nice change, the hype may be justified. Social media can be hugely powerful if harnessed in the right way. Making use of the networks, tools and platforms it provides can be very useful to online PR campaigns and can help win you precious profile and attention within a busy marketplace.
Jumping straight in and getting on with it can seem tempting. None of the tools themselves are that tricky to use, and there are online tutorials aplenty to show you how to design a Facebook page or win new Twitter followers quickly. However the first few steps in social media is also where many people get turned off. If there are no quick wins or no obvious results the feeling is often that they don’t ‘get it’ or more often that it doesn’t ‘get them’ and profiles are allowed to drift into dereliction.
Orchard Events is organising the Tony Carey Creative Leadership Workshop on 17 November 2010
The Creative Leadership Workshop is a focused, practical course designed to motivate people and inspire them to unleash their creativity. It will improve your capability to implement new products and processes and will show how creativity can be a real game changer and business winner and not simply a fluffy concept. Delegates will learn skills in leadership, idea generation and evaluation including: