This week the CIPR is launching a new campaign promoting the profession – ‘Meet the Members‘. Prominent members are being asked for short pieces of advice for working in public relations. The images are being shared on Pinterest and across other social media.
Last week I spoke to about 100 students and managers at the IOD Guernsey Management Shadowing Awards – the reason I was chosen as the guest speaker was that I was the winner of the Management Shadowing programme way back in 2001. For you mathematicians out there you will have worked out that was 10 years ago. My presentation therefore was appropriately titled ‘what a difference a decade makes’….
We have a vacancy for an account executive, often the first step onto the PR ladder for many people. It’s a position that comes with fantastic opportunities for learning and experiencing new things and developing skills and meeting very useful people. So, rather than writing out another job ad, we thought who better to tell you why you want to be a PR account executive at Orchard than our awesomely talented team themselves. So we asked them a few questions to see what they think.
What is the best thing about working in PR?
Chloe: Seeing coverage you have achieved for your clients. It sounds nerdy but you get a real buzz from opening a newspaper and seeing your story.
Cat: No two days are ever the same because quite often you are reacting to stories reported by the media and participating in issues management. It is also a great chance to develop relationships with clients, journalists and photographers and sometimes you even get the chance to meet a celebrity!
On this occasion it’s former long-time States of Guernsey deputy, former broadcaster and now Guernsey Press columnist Peter Roffey who is airing his view in today’s paper off the back of a States department revealing that it has a communications budget for a major project and has hired external help (not from Orchard).
News of an exciting development in the Orchard: Steve Falla, our founder and managing director, is the new chairman of the pan-island group of the Chartered Institute of Public Relations. Steve is a fellow of the CIPR, and was elected at the group’s third annual general meeting after inaugural chair Jason MacKenzie stepped down.
Most Channel Islands professional services and finance sector businesses understand what they hope to achieve through marketing. Their aims are, generally, to promote their business so more people know about them, to showcase skills and expertise, as well as products and services, and to engage in conversations with referrers and potential clients.
These businesses are now having to consider how to position their brands online and this article by Emma Anderson was written for Contact Magazine to show why online networks are becoming so important to businesses and why social media is a significant channel through which business objectives can be met.
The full article is reproduced after the jump with many thanks to Contact.