latest news from the orchard

September 30, 2010

Orchard is 14 today!

Filed under: PR — Tags: , , — orchardnews @ 1:08 pm

Orchard PR is 14 years old today – quite grown-up really! Over that time we’ve pooled some of the best PR talent in the Channel Islands and nurtured entrants into the PR world to go on and do great things. I’ve been reminded by photographer Chris George, who has worked with Orchard since the start, that in 1996 we emailed a picture out for the very first time. Since then the media has changed almost beyond recognition: blogs like this one were virtually unknown, let alone networks like Facebook, Twitter et al with millions of users.

A lot has changed since I cut a lonely figure in my team of one, honing my plate spinning skills, answering the phone, making the tea and buying the toilet rolls! I still sometimes do all of those things because Orchard is a team with little hierarchy and I’m proud of what it’s grown into – a loyal and committed group of professionals who depend on each other to excel for clients. And clients of course are the focus of everything we do. It’s thanks to them that we’re thriving and enjoying challenging and rewarding projects. We owe them the best that we can do and I’m sure we’ll continue to deliver for many years to come.

Posted by Steve.

March 2, 2010

The bunker mentality of public sector PR…

Filed under: PR, Training — Tags: , , , , — orchardnews @ 5:06 pm

The use of PR professionals, both in house and agency, by the States of Guernsey has come in for a great deal of scrutiny of late. Today’s Guernsey Press business page adds yet more comment to the debate courtesy of James Falla, ex Treasury and Resources comms director.

Perhaps reading between the lines there is a bit of criticism here for the way Deputies and civil servants have engaged with the media over recent years. It is all too easy for beleaguered Deputies to develop a bunker mentality towards the media: ‘they’re all out to get me’ is a refrain we hear all too often.

Likewise the media sometimes views PR as an unnecessary blockage to getting to the juiciest part of a story.

But, a good PR professional can play a vital role in keeping the public information wheels moving. As James says of his previous role, public sector PR is not about getting in the way of political access, but to facilitate access, and probably more importantly in our opinion, to improve the service to the media.

In our role as media trainers we frequently teach people how to give journalists what they want, in a form that is most useful to them, enabling key messages to be distributed quickly, clearly and simply. It is this skill that James points out is ‘underrated’ in the current assembly and is probably the cause of many politicians  run ins with the various media on our island. Engagement does not necessarily mean compromise, in fact it can and should lead to a win-win situation.

Rather than fighting against journalists, our politicians should work with them to keep the public more informed and educated.

Posted by Chris.

January 11, 2010

Want a career in PR or event management?

Filed under: Events, PR — Tags: , , , , , — orchardnews @ 1:45 pm

Then look no further.

Very exciting times at Orchard HQ – we have vacancies and are looking for bright minds to add to our PR and events team. So if you are a budding media guru, or if perhaps you want to get into the world of event management, then we want to hear from you.

We’re recruiting a PR Account Executive and an Event Manager. If that sounds like it should be you, have a look at our careers page, and get to work on your CV!

« Newer Posts

Theme: Customized WordPress Classic. Blog at WordPress.com.

Follow

Get every new post delivered to your Inbox.