As one of the few non-graduates at Orchard Towers I often wonder what it was that made me stand out from other degree-educated applicants and land me a job as an account executive.

There’s been a fair bit of chatter about whether degrees are worth the money when you could be spending three years climbing the ladder and this is particularly relevant in sectors such as communications where competition for roles is fierce.

CIPR president Sally Sykes recently visited the Channel Islands and when we went along to her seminar we discussed how PR is not a graduate only profession. She said that it was important to find your own way; that might mean a degree for some and a route through journalism for others. It’s all about whatever works best for you.

So if you choose not to get a degree in PR, how are you going to prove that you have what it takes?