The aim of the event was to herald the beginning of a new chapter in G4S history. Having recently acquired Guernsey Air Conditioning the company has reached an impressive size, more than 250 employees, and offers a range of services much wider than the air conditioning and airport security its component parts were best known for. Our job was to inject some personality and take the event from classic corporate to memorable meet-up.
A brainstorm at Orchard Towers yielded two bright ideas to set this event apart. First, there should be no long speeches but instead a short DVD which succinctly explained the vast range of services on offer. Second, a talking point would be created in the form of an airport security arch as an entrance to the event.