Voters in Guernsey have been able to get much closer to candidates in the 2012 election. In addition to the traditional doorstep visits, hustings meetings, manifestos and media coverage, this election has seen some candidates making themselves more accessible through the use of various facets of online and social media.
Four years ago there were hardly even any websites but this election we’ve seen some really impressive sites, plus candidates communicating via Twitter and Facebook and some even making daily broadcasts using audioboo.
Capitalising on the media revolution of recent years has brought benefits to both candidates and voters. Candidates are no longer restricted to the amount of information they can squeeze into a four page manifesto. They can expand on this, and react to the issues raised during household visits, as their campaign unfolds in a variety of other ways.