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February 15, 2011

New for 2011: Orchard is offering more training

This year we are expanding our training offering to the Channel Island’s business community. Alongside our successful bespoke media training which, over the years, has seen many of the most senior people in CI business being put through their paces by Emma Anderson, we are promoting our presentation skills training and have launched a new course on introducing businesses to social media.


All three courses are designed for small groups of between four and six people, either from the same company or in a mixed group. We believe in learning by doing so, while there is some theory and knowledge to be gained, our courses mainly focus on delegates putting into practise what they have learned through mock interviews, presentations and activities.


For more details of our training options please visit the Orchard website or download one of the course flyers below.


Media Training 2011


Introduction to Social Media 2011


Presentation Skills Training 2011

November 30, 2010

Back to School

After four long years away I went back to school last week but this time not as a student. I had been asked to speak to year 13 students at the Guernsey Grammar School & Sixth Form Centre so I could share pearls of wisdom about working in the local media industry.


In the days before giving the talk I had re-traced my journey over the last couple of years which included completing a degree in media studies at the University of Portsmouth, work experience placements at BBC Guernsey, Channel Television and student radio station Pure FM, and a stint working as a broadcast journalist at Island FM before landing a job at Orchard PR as an account executive earlier this year.


But, it was as I stood before the students in the lecture theatre that I suddenly remembered just how lost I had felt four years earlier sitting in exactly the same spot. At the time it seemed that getting a job in the media industry would be impossible, but I know now, from my own personal experience that it is not and that Guernsey has a thriving media industry, particularly PR, with plenty of opportunities for willing and enthusiastic candidates.


March 30, 2010

Happy Birthday BAPR!

Congratulations go to Bournemouth University’s BA (Hons) Public Relations degree course which celebrated its 21st birthday last week. Two Orchardettes, Brooke and Emily are proud holders of the BAPR qualification and spent four happy years studying the world of PR and the media in the seaside town.


Still considered to be a ‘new profession’ the coming of age of the popular degree course sparks thoughts about the development of the industry as a profession. What used to be a case of few and far between, PR degree courses are now as familiar to universities as business degrees giving undergrads a huge selection of choice. However, BAPR is still regarded as one of the top PR degrees in the country and for us one of its key selling points was a year in industry with the opportunity to work with some of the top agencies in the UK.


Emily’s highlights from her years of study: Live pitch to eBay UK; interviewing key figures in the PR industry as part of my dissertation including the man himself, Mike Regester, this was a star struck moment for me having read and referenced a number of Regester and Larkin books and was set up by my wonderful boss Steve; the burning Firestation and as Brooke already mentioned Mr Kevin Maloney – what he doesn’t know about PR no-one does.