There is big news at Orchard HQ. We have a new home, a new office and a brand new space to make our own and it’s only a hop, skip and a jump away from our old premises.
The old office was pretty handy. We would chat to reporters from Channel TV while making our coffee in the morning and the BBC was just the other side of the kitchen door.
Oh yes, photos from our excellent party last night, held in honour of our new look.
We had an excellent night – the Gallery is a perfect venue – so thanks to Gen and Chris for being such great hosts!
For more pics see our gallery!
The feedback at our cider-fuelled launch party was that it’s fresh, innovative and clean.
But, after 13 years with our familiar old tree, the decision to axe it and put on a new suit of corporate clothes is much more than just vanity. When we started the rebranding exercise we suspected that we’d go for evolution; in fact we’ve gone for revolution and there’s good reasons for that too.
The brand reflects who we are today, the confidence we have in ourselves and in our clients and it’s about looking forward to a positive future. Plus, there’s still a tree in there somewhere if you use your imagination…
Orchard is changing… To coincide with the fact that we are 13 years old now, we’ve decided to unveil a new look, a new logo and a new outlook on the world of PR, media relations and event management.
Our new brand replaces the apple tree that has been the company’s logo for more than a decade. It’s a bit more abstract but if you look closely, we’re sure you’ll see the roots of our identity in there.
However, we’re very clear that what is important to us is not just a shiny new logo, and a new look website, but that our new brand comes to reflect what we are about as a company.
We’ve recognised that the world of business has changed and that traditional press office activity is not enough for clients anymore. We have expertise within Orchard in media relations, social media, event experience design and many other things, and it is important for our outward appearance to reflect that.
So it’s not just a new logo, it’s a new method. We’re blogging for example, we now use twitter quite extensively to promote the way we do business and we’re engaging with new forms of media experiences to help our clients reach the audiences they need.
So the big reveal – here it is, let us know what you think in the comments!
We’re having a party tonight to celebrate with our clients and a few media friends, we’ll let you know what they think of our new look tomorrow.