When describing my job to the uninitiated it generally goes something like this:
“Writing news releases, going to photo shoots, helping out on events.”
Going to photo shoots sounds by far the most glamorous and is usually the part that people pick up on.
“You have to be in the pictures? No? Well then, what do you do?”
2012 certainly seems like it will be a year of opportunities. For two people starting out in PR it has certainly proved that way as we have opened the doors of Orchard Towers to Laurence Makins and John McCarthy who have joined the team in account executive roles.
Here is what they thought of their first month in PR.
What made you consider a job in PR?
Laurence: Having written for student publications in the past I knew that I would enjoy a job that allowed me to be creative. But what made me consider PR over other creative careers was that it allows for applied strategic thinking alongside more traditionally creative elements.
John: I was looking for a fast-paced, varied job that would allow me to use my strengths and constantly develop new skills, particularly in communication. I have been a freelance reporter for a few years and have a huge passion for writing.
We have recently had two new starters in the Orchard and both Harry and Chloe, our new account executives, are just starting out on their PR careers. We thought it would be good to catch up, one month in, and see what their first impressions were like of the industry, PR in the Channel Islands, and of course Orchard HQ!
We’ve had some sad news recently; our very own Emily has been lured away by the bright lights of the big city and is heading for a job with Lansons in London.
So we are looking for new staff. Do you think you have what it takes to work for the Channel Islands largest dedicated public relations consultancy?
Head over to our careers page for more info and get in touch.