Last week was the Orchard Media Quiz 2011, and whilst the lovely folk at Channel TV ran out eventual winners, we’re very pleased that so many local journos, editors, reporters and presenters turned out to take part. Along with Channel TV therewere three teams from BBC Guernsey, two from the Guernsey Press, the Island FM radiobabes (and Mike) and GBG magazine (with a couple of freelancers).
The best bit, of course, is that we took photos of them all enjoying themselves!
The dust has settled on another fine evening of brain teasing. Nine teams of the very best Guernsey’s media has to offer gathered at the Guernsey Yacht Club for a titanic stuggle over six rounds of questions, each more fiendishly difficult than the last…
The big winners on the night were ‘The Yoga Ravers’ from Channel TV, whose team of Tamara Timothy, Andy Will, Rob Moore and Alice Humphrey walked away with the coveted (and all new) Orchard PR Media Quiz trophy:
Other honourable mentions go to ‘The Gadaffi Ducks’ from GBG Magazine with an assortment of Guernsey’s freelancers, who came second and ‘Hardcore Prawn’ from the Guernsey Press, who came third. Orchard PR’s very own ‘Quizzee Rascals’ came in a very honourable fourth.
We’ll have more pictures soon, but if you can’t wait check out the quiz action on twitter.
‘Every pr should spend time working in the press office of a supermarket’, Ed Watson ex-Asda PR, now at Debenhams (as quoted in Corpcomms magazine)
The brief: We began working with Waitrose last summer following their successful purchase of five shops in the Channel Islands. Waitrose displayed a refreshing and honest approach to their knowledge of the Channel Islands; they had undertaken extensive research before purchasing their shops but knew that the Channel Islands could not be treated as another region of England. They understood that to have a successful communications campaign they needed to engage the people that lived and worked in the islands. That is where Orchard came in…
We were taken on to perform a local press office function for the supermarket and to be the company’s eyes and ears in the islands in the lead up to the new branch openings.
Orchard PR was also tasked with the management of two stakeholder events; both to take place the night before the first branch opened in each island. The events were to mark the company’s arrival in the islands, and to celebrate the culmination of all the hard work undertaken to get the branches open. We wanted to get the great and good of the islands to come to the events to meet the movers and shakers of Waitrose.
The experience: A few highlights of our Waitrose journey so far…
We have:
We’ve got more photos of the Waitrose launch events in our gallery.
The outcome: ….well we are not finished yet, there are still two stores to open – Red Houses in Jersey and Admiral Park in Guernsey – later this month and next.
To date we have generated over 200 pieces of coverage, including 11 front pages which we are pretty pleased with.
While we know we have played only a small role in the arrival of Waitrose in the Channel Islands, we think that the people of Guernsey and Jersey now have a good understanding of the Waitrose way and we have really enjoyed helping communicate that message.
Watch this space to see where the Waitrose journey takes Orchard PR next…
Posted by Brooke.
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