Most Channel Islands professional services and finance sector businesses understand what they hope to achieve through marketing. Their aims are, generally, to promote their business so more people know about them, to showcase skills and expertise, as well as products and services, and to engage in conversations with referrers and potential clients.
These businesses are now having to consider how to position their brands online and this article by Emma Anderson was written for Contact Magazine to show why online networks are becoming so important to businesses and why social media is a significant channel through which business objectives can be met.
The full article is reproduced after the jump with many thanks to Contact.
