With the Christmas tree decorated, Christmas cards posted and mince pies in the kitchen, it is safe to say Orchard are feeling festive and would like to spread more Christmas cheer by wishing all clients, journalists, suppliers and colleagues in Jersey, Isle of Man, the UK and Guernsey a very merry Christmas and all the best for 2011!
Merry Christmas from all the team at Orchard.
A lack of talent is the main problem with the PR industry according to Sir Martin Sorrell, head of global marketing group WPP. Speaking to PR Week editor Danny Rogers, he said that PR compares unfavourably with other related industries in our selection, recruitment and development of talent. Rather than going out and hiring the best candidates and developing them, agencies (in particular) have the habit of poaching key practitioners from their competitors. Whilst this works in the short term, this auto-cannibalisation of the workforce can only lead to a distinct skills shortage should the sector ever go through a significant expansion.
It is also something often heard about entry level roles in PR: agencies will only accept candidates with experience; they want someone with the rough edges knocked off, preferably by someone else and at someone else’s expense.
